An Online MBA in Digital Marketing in India is a progressive course designed for aspirants planning to lead in fields such as SEO, social media strategy, content marketing, e-commerce, and online branding, among others. While applicants do need to have a bachelor’s degree from a recognized university with at least 50% aggregate marks, digital domain knowledge/job experience is not always required, although it is a great addition for registration. Even though a few institutes do consider will want a management test score like a CAT, XAT, MAT, or a CMAT, most of the 0.33 level layouts provide admission strictly on the basis of the efficiency of the previously undertaken diploma or degree plan.
The program would range from ₹1,00,000 to ₹3,50,000 depending upon the institution and level of curriculum. Prominent universities from India are offering this online course — NMIMS Global, Amity University Online, Jain University Online, UPES Online, and Manipal University Jaipur — often in collaboration with ed-tech. Four times a year normally, admissions are either, in January, April, July, and October, but many of the institutes follow the continuous enrolment process as well.
Online MBA in Digital Marketing Highlights 2025
| Feature | Details |
|---|---|
| Program Name | Online MBA in Digital Marketing |
| Academic Year | 2025 |
| Eligibility Criteria | Bachelor’s degree with at least 50% marks from a recognized institution |
| Preferred Background | Any stream; Marketing, Commerce, or Media preferred |
| Work Experience | Not mandatory, but preferred for better placement opportunities |
| Entrance Exams | CAT, MAT, XAT (usually waived for online courses) |
| Admission Type | Direct / Profile-based / Merit-based |
| Tuition Fees | ₹1,00,000 – ₹3,50,000 |
| Program Duration | 2 years |
| Top Universities | NMIMS Global, Amity Online, Jain Online, UPES Online, Manipal Online |
| Mode of Delivery | Fully Online – live classes + recorded sessions + LMS access |
| Main Subjects | SEO, SEM, Content Marketing, Social Media, E-commerce, Email Marketing |
| Tools & Certifications | Google Ads, HubSpot, Meta Blueprint, Canva, WordPress, Analytics Tools |
| Admission Rounds | January, April, July, October |
| Career Roles | Digital Marketing Manager, SEO Expert, PPC Analyst, Social Media Strategist |
Online MBA in Digital Marketing Admission Process
Step 1: Research & Shortlist Universities
- Search for accredited institutes offering Online MBA in Digital Marketing like:
- Jain University Online
- Amity University Online
- Manipal Online
- NMIMS Global
- LPU Online
- Look at the fees, curriculum, industry certifications, placement assistance and UGC approval.
Step 2: Check Maturity Criteria
- Essential qualification: Bachelor’s degree (any discipline) from a recognized university.
- 50% aggregate marks in qualifying examination (45% for reserved categories by some institutions)
- Generally, no earlier work experience and no entrance exam.
Step 3: Fill The Online Application Form
- Go to the official website of the selected university.
- Fill academic, professional, personal information.
- Complete registration
- Upload necessary documents:
- Graduation mark sheets
- Photo ID proof
- Passport-size photo
Step 4: Application Fee Payment
- The application fee has to be paid (generally, ₹500–₹1500) via UPI, credit/debit card, or net banking
Step 5: Appearing for Interview/Counseling (If Applicable)
- In that step, some universities also have a short video/telephonic interview or counselling session to check your interest or profile.
- It is typically optional or with regard to profile-based.
Step 6: Receive Admission Offer Letter
- Wait for a couple of days after submitting your application, which depends on the University, and you will receive an admission letter from the University via email.
- If you do get shortlisted, you will get a provisional admission offer over email.
- Information on paying for the first semester or the complete program
Step 7: Pay Program Fee & Accept or Decline Your Admission
- Submit the admission fee tuition fees (full/semester-wise or EMI wise)
- You will officially be in the program after you pay.
Step 8: Login to LMS & Attend Orientation
- Access to the university’s Learning Management System (LMS):
- Live classes
- Recorded lectures
- E-books
- Assignments & forums
- On your road to the online MBA, attend this virtual orientation session.
Online MBA in Digital Marketing Fee Structure 2025
| University / College | Total Fee (INR) | Duration | EMI Option Available | Remarks |
|---|---|---|---|---|
| Jain University Online | ₹1,60,000 | 2 Years | Yes (from ₹4,000/month) | Includes certifications (Google, HubSpot), NAAC A+ |
| Amity University Online | ₹1,79,000 | 2 Years | Yes | UGC Entitled, includes virtual job fair & placement |
| Manipal University Jaipur (Online) | ₹1,75,000 | 2 Years | Yes (0% EMI available) | Career assistance, real-world projects |
| NMIMS Global (Deemed to be University) | ₹1,68,000 | 2 Years | Yes | AICTE-approved, industry-relevant curriculum |
| LPU Online (Lovely Professional Univ.) | ₹1,56,000 | 2 Years | Yes | Offers capstone projects & online internships |
| DY Patil University Online | ₹1,40,200 | 2 Years | Yes | Government recognized, flexible exam options |
| UPES Online | ₹1,75,000 – ₹2,00,000 | 2 Years | Yes | Specialization in Digital Branding, Paid Media, etc. |
| IGNOU (with Marketing Electives) | ₹62,000 (approx.) | 2.5 Years | No | Most affordable, fewer digital-specific tools |
Eligibility Criteria for Online MBA in Digital Marketing
- Bachelor’s Degree (UGC-approved University).
- Minimum 50% aggregate marks.
- No entrance exam
- Final-year students
- Working professionals (optional).
- Basic digital or business knowledge (optional).
Online MBA in Digital Marketing Courses [Syllabus]
| Semester | Subjects / Courses |
|---|---|
| Semester 1 | - Principles of Management - Marketing Management - Managerial Economics - Business Communication - Financial Accounting |
| Semester 2 | - Consumer Behaviour - Strategic Brand Management - Digital Marketing Fundamentals - Social Media Marketing - Business Environment |
| Semester 3 | - Search Engine Optimization (SEO) - Pay-Per-Click (PPC) & Google Ads - Content & Email Marketing - Web Analytics & Tools - Marketing Research |
| Semester 4 | - E-commerce & Mobile Marketing - Affiliate & Influencer Marketing - Digital Strategy & Campaign Planning - Capstone Project / Dissertation - Elective (e.g., Marketing Automation, AI in Marketing) |
| University / College | Entrance Exam Required | Accepted / Conducted Exam | Remarks |
|---|---|---|---|
| Jain University Online | No | – | Direct admission; profile-based |
| Amity University Online | No | – | No test; based on academic records |
| Manipal University Jaipur (Online) | No | – | Admission via application + eligibility check |
| NMIMS Global (Deemed University) | No | – | No entrance exam required |
| LPU Online (Lovely Professional Univ.) | No | – | Direct enrollment; no aptitude test |
| DY Patil University Online | No | – | Open admission; merit-based |
| UPES Online | No | – | Application + telephonic interview (sometimes) |
| ICFAI Online | Optional | IBSAT (can be waived off) | Required only if candidate lacks strong academic/work profile |
| IGNOU (Marketing specialization) | No | – | No exam; admission based on eligibility |
Online MBA in Digital Marketing Scope in India
The scope of Online MBA in Digital Marketing in India is very wide due to fast digitalization of every industry. As companies of all sizes continue to take their commerce online, the demand for effective digital marketing talent that can translate to high visibility, customer engagement, and revenue gained through digital channels has skyrocketed. The curriculum for An Online MBA in Digital Marketing comprises the highly sought-after skill sets such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Email Campaigns, Web Analytics, Content Strategy, and Marketing Automation.
After graduation, Digital Marketing graduates can work as Digital Marketing Manager, SEO Specialist, Performance Marketer, Brand Strategist, and Social Media Manager in sectors such as E-commerce, IT, media, retail, real estate, and startups. The online format is also convenient for working adults to pursue new skills without leaving their jobs. The size of the internet in India paired with the booming digital marketing sector in the country will leave plenty of room for continuous growth in this space, meaning great job options, freelance prospects, and entrepreneurial opportunities for MBAs.
FAQs
1. What skills are developed through an MBA in Digital Marketing?
Answer: Skills taught in an MBA in Digital Marketing include SEO, SEM, social media strategy, content marketing, Google Ads, email marketing, influencer campaigns, analytics, and digital branding. It also sharpens analytical thinking, campaign plannin,g and marketing automation knowledge.
2. Is the MBA in Digital Marketing suitable for non-technical students?
Answer: Yes, even non-technical students can go for the MBA in Digital Marketing. It is more focused towards marketing strategy and tools than programming level and so acts as an attractive course for graduates in arts, commerce & science who possess an interest in digital media.
3. What tools and certifications are included in an MBA in Digital Marketing program?
Answer: Most MBA in Digital Marketing courses consist of practical sessions on working with tools such as Google Analytics, HubSpot, SEMrush, Canva, Hootsuite and Meta Ads Manager. You may also get certifications for Google Ads, HubSpot Inbound Marketing, Meta Blueprint, etc.
4. What is the average salary after completing an MBA in Digital Marketing in India?
Answer:
An MBA in Digital Marketing can expect starting salaries between ₹4 to ₹8 LPA. Digital Marketing Manager / SEO Strategist. These positions can earn between ₹10–15 LPA or higher in top agencies and tech firms with experience or previous exposure to the digital world.
5. How is an MBA in Digital Marketing different from a short-term digital marketing course?
Answer:
An MBA in digital marketing will help you understand not only the digital techniques but also the fundamentals of business strategy, finance, HR, and operations. However, the short-term courses are more about skill and are devoid of any managerial or strategic dept,h which a traditional MBA brings.